SJ PERCEPTIONS is a New York based creative studio offering bespoke services to brands. Our philosophy is results driven and emphasizes aesthetic, minimalist design. SJ PERCEPTIONS blends strategy and innovation to meet the unique goals of our partners.

Founder and Lead Creative Sophie Jo Ferro started SJ PERCEPTIONS in 2020 to satisfy her inclination towards creativity and entrepreneurial ambition. What began as a hobby has blossomed into a full-service creative enterprise serving companies and individuals from different parts of the world. Sophie’s personal appreciation for the principles of modern minimalism reveals itself in her creative direction for brands like Wellbel and Hello Klean, while her acute understanding of new media audiences shines through in her work for Femme Farmacy and Mind Your Business. At the core of SJ PERCEPTIONS lies an unending desire to create for and collaborate with like-minded people and organizations.